Whether you love them (I do) or hate them a display at a local shop to where I live in the run up to Christmas prompted a train of thought about the approach to sustainability by a great many people and organisations and how blinkered it is.
Specifically within the cleaning industry sustainability tends to focus on carbon neutrality, chemicals and waste management.
The example being used might not seem related, although there are some striking similarities as you will see.
You might not know that the author was brought up in the country where his parents owned an organic smallholding where they grew vegetables, had chickens, house cows, beef cattle, bred pigs, an experience that qualifies him to make the comparisons he does.
The animals were free range and the manure from them was used to fertilise the soil. Incidentally, the best sprouts that they ever had were grown in the pig paddocks and the taste was enhanced by the natural fertilisers.
The thing is what is trendy compared to what is practical and the pictures of Brussels sprouts demonstrate it perfectly.
In the first picture is simply a tray of sprouts that have been picked from the stalks by farm workers who pick only the sprouts that are ready for the table, the remaining sprouts will continue to grow and be picked later in the season.
Now what are the benefits of buying loose sprouts?
Why, you may ask?
Because when they are added to the waste management process, there is a whole machine that starts to take over no matter whether your waste Brussel Sprout stalk, sprouts and leaves have been streamed into food waste or are just part of the general waste stream.
From the point that you put your waste out for collection, the machine is started. A waste truck manned by a team of operatives collects domestic waste, or a truck with a bulk loader collects it where there are bulk or commercial bins. Whatever the method of collection, there will be a truck mounted compactor that squashes the waste collected into the back of the truck.
In most cases a diesel -powered truck churning out exhaust fumes that include carbon monoxide (the poisonous one) carbon dioxide (not poisonous) nitric oxides, sulphur dioxide, hydrocarbons, formaldehyde, transition metals and carbon particles that are more polluting than petrol.
In addition to other hydrocarbon fuels (petrol and gasses) diesel produces water vapour, for every litre of hydrocarbon fuel burnt (the ignition part of the engine power cycle), one and a half litres of water is created.
Whatever the hydrocarbon fuel source is, the exhaust gasses include very large quantities of carbon, carbon that is released into the atmosphere.
Once the waste is collected and transported to a waste processing plant, a materials recovery facility (MRF, pronounced Murph). A MRF is where truckloads of waste are taken to for sorting into the different waste streams that include general waste for incineration/landfill, recycling and reprocessing.
Most food waste that goes into a MRF is treated as general waste and goes for incineration, more often called waste-to-energy, a process that is fuelled by more hydrocarbons and when combined with the incinerated waste materials creates even more carbon to be released into the atmosphere.
No matter what the fuel source is, carbon or not, the very process of (incinerating) burning the material releases carbon into the atmosphere, along with by-products of the incineration process of burning multiple materials including plastics (not all plastic is recyclable) cloths, metals (again not all metals can be separated for recycling), vegetable matter (fruit, vegetables, wood, garden waste), they all emit gasses and particulates into the atmosphere, even when incinerated at very high temperatures with exhaust filtering.
Although the price per pound/kilogramme for the actual sprouts is roughly the same, the convenience of loose sprouts and the reduced environmental impact really should out way the trendy alternative of sprouts on stalks.
So what has this to do with the cleaning industry?
Or, what hasn't it got to do with the cleaning industry because there are so many examples of built in inefficiency, elongated processes, or unsustainable practices that cost time, money and impact on the environment.
One of those is hand washing soap where the alternatives in simple terms are some form of liquid soap, or powdered soap.
Liquid soaps themselves come in a variety of forms including bulk liquid soap and foam soap in five litre plastic containers, soaps/foam soaps in disposable plastic cartridges and sachets and single use/ready to use (RTU) liquid soaps/foam soaps in disposable plastic dispensers, all containing large quantities of water and all in plastic containers, in most cases with plastic packaging.
Powdered soaps tend to come in premeasured PVA sachets or paper sachets, which are mixed with water to deliver a measured quantity of soap, most often foam soap.
The big difference is the weight.
Every litre of soap liquid (soap or foaming soap) weighs at least one kilogramme - five kilogrammes for each five-litre container, or roughly 570 kilogrammes for a pallet load.
The equivalent powdered soap to five litres of liquid soap weighs around 160 grammes, or 18 kilogrammes for one case which is enough to make up the equivalent of a pallet of liquid soap.
Then there are the empty plastic cartridges/sachets, 28 cardboard cases and the pallet itself that have to be disposed of or recycled, compared to one cardboard case and card packages.
When consideration is given to the secondary impact of waste management, recycling, disposal and transport with each stage producing huge volumes of carbon to be added to the atmosphere, conventional supply leaves a lot to be desired.